BHLDN

My equally fashion obsessed friend Judith (her blog "Scrapbookings" is a dreamy little escape for those obsessed with unapologetically feminine photographs & "save-to-inspiration-folder-immediately" quotes) clued me in on the best thing to happen to a bride's wardrobe in....ever. Anthropologie + Wedding attire? So much pretty, it's killin me. The magically gorgeous line is titled "BHLDN" (pronounced "be-holden") which is actually based on the Dutch word blijven which means to keep. The BHLDN e-site went live on February 14th (awww, cute. Unique, incredibly charming, and B-E-A-UTIFUL.

{Images via Patterson Maker, Cupcakes & Cashmere, We Heart It}